The Specialist Compliance Arm of Acute SEO.
Acute ADA Compliance is the focused accessibility-and-compliance division of Acute SEO, a Reno, Nevada digital agency founded in 2017 that has built and maintained law firm and home services websites for over nine years. We exist because the overlay industry got too comfortable selling theater instead of compliance, and law firms — our specialty — were getting sued for it.
Why this exists
For years our SEO clients kept asking the same question: "What about that accessibility widget I saw on a competitor's site?" We installed a few. Watched what they actually did to a page. Read the lawsuits. Walked away.
The widget industry's pitch is elegant: drop a script, get compliance. The reality, as plaintiff attorneys figured out years ago, is that JavaScript overlays don't actually modify the underlying page, don't actually help screen reader users, and have become the single most reliable signal in a lawsuit-target audit. 22.6% of all H1 2025 web accessibility lawsuits targeted sites with overlay widgets installed.
So we built the alternative. The Acute ADA Compliance plugin modifies the actual HTML output of a WordPress site at the server level — adding skip-nav links, ARIA landmarks, form labels, alt attributes, focus indicators, and proper heading structure before the page ever reaches the browser. Real fixes that hold up under both automated audit and assistive-technology testing. Backed by a documentation layer (remediation reports, VPATs, accessibility statements) that gives you something to hand a lawyer if a demand letter shows up.
Who runs it
Derrick Tulali — Founder, Acute SEO & Lead Architect, Acute ADA Compliance · LinkedIn profile
Derrick founded Acute SEO in 2017 and has spent the last nine-plus years building, ranking, and maintaining WordPress sites for law firms — primarily personal injury, family law, and immigration practices in California, New York, Texas, Florida, Illinois, and Pennsylvania. He is the lead architect of the Acute ADA Compliance plugin and the underlying remediation engine, writes the production code himself, runs the support calls, and signs off on every Enterprise engagement personally.
The combination of (a) nine years inside the WordPress codebase and (b) nine years watching what plaintiff attorneys actually target in demand letters is what shaped how this product works. Most accessibility tools were built by accessibility specialists who don't know WordPress. The overlay industry was built by marketers who don't know either. Acute ADA Compliance was built by a WordPress developer who got tired of watching law firm clients receive demand letters their overlay was supposed to prevent.
The broader team
The product runs on a small, technical team based in Reno, Nevada. The people most directly involved with the compliance product and Enterprise remediation engagements:
Founder & Lead Architect. 9+ years WordPress and law firm SEO. Writes the remediation engine, runs Enterprise engagements personally.
Co-Founder. Co-owner of Acute SEO since 2017. Oversees strategic direction and client relationships across the agency and its specialist divisions.
Operations Director. Backend operations, project implementation, and the operational framework behind every Enterprise client engagement.
Lead WordPress Developer. Heads custom WordPress development. Hands-on with the manual remediation work that closes the 32% automation cannot cover.
Senior SEO Specialist. 7+ years SEO experience with a Local SEO specialty for law firms — the highest-target vertical for ADA demand letters.
Project Manager. Coordinates client engagements from strategy through delivery. The point of contact for ongoing remediation work.
What makes the product different
Three things, all of them honest rather than flashy:
- The remediation is real. Not an overlay. Not a "widget that simulates accessibility." Real HTML modification before the browser receives the page.
- The documentation is the product. The fixes matter, but what holds up in a legal challenge is the audit trail. We generate the reports, VPATs, remediation reports, and accessibility statements automatically — and timestamp them.
- We tell you the limits. Automation covers approximately 68% of WCAG 2.1 Level AA. The other 32% needs a human, and we say so on the front page. Enterprise clients get expert developer remediation for that gap; Essential and Professional clients get a clear list of what their tier does not cover. Honesty about scope is the only sustainable position in a market built on overpromising.
Where the numbers come from
Specific stats and standards we cite across this site, and the primary sources behind them. If you are evaluating a compliance vendor for your firm or your client, these are the documents your counsel will already know:
-
1
WCAG 2.1 — Web Content Accessibility Guidelines. The W3C standard our remediation engine targets. Level AA is the conformance level referenced in both DOJ guidance and the overwhelming majority of demand letters.
W3C: Web Content Accessibility Guidelines (WCAG) 2.1 → -
2
DOJ Title II web accessibility final rule (April 2024). The Department of Justice rule under Title II of the ADA that explicitly applies WCAG 2.1 Level AA to state and local government web content and mobile apps. The most consequential federal accessibility rule in a decade and the document private-sector defense counsel reference for the direction of enforcement. DOJ's April 2026 interim final rule extended the compliance dates to April 26, 2027 (populations of 50,000 or more) and April 26, 2028 (smaller entities and special districts) without altering the WCAG 2.1 Level AA standard itself.
ADA.gov: 2024 Title II Web Rule fact sheet → -
3
WebAIM Million annual accessibility report. The annual automated analysis of the top one million homepages. The source we and most accessibility practitioners reference for the prevalence of common WCAG failures (low-contrast text, missing alt attributes, empty links, missing form labels).
WebAIM: The WebAIM Million → -
4
DOJ ADA Title III enforcement and settlement archive. Public archive of federal ADA cases, settlements, and consent decrees. The historical record private plaintiffs and their counsel use to model demand-letter strategy.
ADA.gov: Cases and settlements → -
5
National Federation of the Blind position on accessibility overlays. The advocacy organization's official position that overlays do not provide ADA conformance and can in fact make screen reader use worse — the source most cited by plaintiff counsel arguing the inadequacy of overlay-only "compliance."
National Federation of the Blind → -
6
IAAP — International Association of Accessibility Professionals. The certifying body for the CPACC (Certified Professional in Accessibility Core Competencies) and WAS (Web Accessibility Specialist) credentials. The professional standard for individual accessibility practitioner certification.
accessibilityassociation.org →
Affiliations & recognition
Acute ADA Compliance operates under the umbrella of Acute SEO, the parent agency. The third-party recognition below applies to the parent agency and the team behind both operations:
Better Business Bureau A-rated since accreditation. Verifies the agency's complaint history, transparency, and standing with consumers and clients.
Listed and reviewed on Clutch, the B2B services review platform. Independent client testimonials and verified project work.
View Clutch profile →
Certified partner in the Semrush Agency Partners program. Recognized for SEO and digital marketing competency.
View Semrush listing →
A note on certifications. Individual practitioner certifications from IAAP (CPACC, WAS) are something the accessibility industry is actively credentialing toward, and we are pursuing them. We will not claim a certification we do not yet hold; what we offer instead is nine years of production WordPress experience and a remediation engine you can audit at the code level. If a CPACC or WAS credential is a procurement requirement for your firm, ask us directly and we will give you a straight answer about where we are in the certification process.
Where we are
Headquartered in Reno, Nevada. Clients in California, Texas, Florida, New York, Illinois, Pennsylvania, and across the country — including high-target verticals like personal injury, family law, immigration, dental, and small healthcare practices. WordPress-first; Enterprise engagements support other platforms via the manual remediation tier.
How we think about pricing
Most "accessibility solutions" you'll find online charge $39–$169 a month for an overlay widget that doesn't actually fix anything. Dev agencies charge $5,000–$50,000+ for a one-time audit that goes stale six months later. We sit in the middle, intentionally — high enough to actually deliver real remediation and a documentation layer, low enough that small businesses and small firms can afford defensible compliance. The math: $150–$300 a month is roughly the cost of a single billable hour for most law firms, and a demand letter settlement averages $10,000–$25,000 plus attorneys' fees.
What we won't do
We won't tell you our automation gets you to 100% WCAG compliance. It doesn't. Nothing does, automatically. We won't sell you an overlay-style widget under a different name. We won't pressure you into the Enterprise tier if your risk profile says Essential is enough. And we won't keep selling you the product if the relationship isn't working — clean exits matter to us as much as clean starts.
Want to talk to the actual people who built this?
We're here.
30-minute call, real walkthrough, no SDR theater.